You may not realize, but window tinting can be a surprisingly profitable business idea. As the temperatures start to soar, many people turn to window tinting as a way to protect their homes from harsh sunlight. And the demand for the service is often way more than you can imagine. If you can promote your brand correctly, there will be no shortage of customers for you.
Running a home window tinting business, however, has its unique challenges. In the summer there are a lot of panicked customers that need their car or home tinted as early as possible because of how hot it is. But come the winter and things tend to slow down. So, you need to trade carefully if you want a steady flow of revenue.
But what is window tinting, and why do people need it? In this blog, we’ll discuss window tinting in detail and give tips on how to grow your business as a window tinting specialist. We’ll also cover some of the key reasons why people choose window tinting and give you a few ideas on how you can market your business effectively. So whether you’re new to the window tinting business or already have a thriving business, read on to learn everything you need to know!
What is Window Tinting?
Window tinting applies a thin film of color or transparency to the windows of your car or home. The film filters out sunlight and forms an invisible barrier between you and the outside world. It can make your car look nicer, block out some summertime sun, or make your space more comfortable inside in colder months.
The main reason people want car or house window tinting is to protect the car or home from the sun’s harmful ultraviolet (UV) rays. UV radiation can cause skin cancer, cataracts, and other health problems if it gets into your eyes through the windshield. It can also damage the windows themselves over time.
The Fundamentals of Growing Your Window Tinting Business
Whether they got a new car or they are roasting in their home, your customer is looking for a top-rated home window tinting service with a good reputation who can get the job done.
To find the best option, customers are majorly influenced by top internet search results and positive reviews. More often than not, they are also drawn to a brand that they have heard about, or at least come across the name beforehand.
Considering the facts, it is evident that to grow your home window tinting business, you need to carefully develop a marketing plan. And in today’s digital environment, there’s no better place to promote your business than online.
To achieve that goal, however, you don’t have to spend all your time online. You most likely didn’t start your home window tinting service to sit behind a computer all day working on your website and seo. That’s okay, because marketing is much more than that!
To get the most out of the marketing efforts for your business, we suggest you start at the very beginning: your brand.
Your brand is the promise you make to your customers. It’s what makes you different from your competitors, and the reason customers will choose you over any of the 50 other window tint businesses that come up when they Google “best window tinting near me.”
Coming up with your window tinting business name and logo, spreading the word to friends and family, and asking existing customers for referrals are all solid marketing practices. But you can always do more.
Here are some tips to take your business to the next level.
1. Claim Your Google Business Listing
To win all your potential customers’ business, your #1 marketing goal is to be easy to find and easy to reach. Google is where most people go when they are looking for window tinting at home. If you want them to find you, you need to set up your Google my Business listing.
Setting up your local listing is easy—all you need is your company name, address, and contact info. If you’re a mobile business and do not have an address, you can use a mailing address to verify the listing and then choose to hide the address and instead show a service area.
2. Set Up Your Business Website
Step two to being found online is to build and grow your online presence. A professional website will increase your visibility and credibility to help you get more window tint leads.
Keep your window tinting website simple and clean so potential customers can find the info they need. Here are the essential elements of a window tint website that bring in leads and converts:
– A professional name and logo
– Your competitive difference (also known as unique selling point or USP)
– Your phone number
– The locations you serve
– List of services provided
– Awards and accreditations
– Photos and/or testimonials to vouch for your work
Another excellent strategy to attract more customers and convert leads is to offer an easy way to request window tinting home services. Digital tools such as Field Promax give you a customized link to request service. You can simply put this link on your website and it will take a visiting customer directly to work requests. This is a surefire way to convert leads and increase sales.
3. Invest in SEO
Having a business website is not enough to promote your brand. SEO is key! Strong SEO means more people visiting your site which equals more customers.
SEO stands for Search Engine Optimization. Pretty much anything that you do that brings more people to your website is considered SEO. There are lots of online resources to help you with your SEO, but here are a two things you can do right away to help you get started:
i) Keywords: make sure that you’re including the keywords that customers are searching for on your website. For example, if you want customers to go to you for window protection film, make sure you are using keywords like “window protection film” or “window protector” in the header and subheaders on your website.
ii) Create shareable content: The more you have other sites linking to your website, the more important Google thinks your website must be! By creating useful content on your website, you’re more likely to have people finding and sharing your link, which will lead to a higher google search ranking.
4. Leverage Social Media
Be social! Engaging with your community whether it’s online or in person will help grow awareness about your business. It’ll also build trust with your customers – they might even start recommending you to their friends and family. Social media is a great way to do this. Create your business profile on popular networking sites such as Instagram, LinkedIn, Facebook, Twitter, and/or whatever is buzzing in your area. Also consider being active on forums or local facebook groups. If your budget permits, you can invest in Facebook ads as well.
5. Collect Positive Online Review
Positive feedback gives potential new customers confidence in your window tinting services. Additionally they can help your Google local page appear ahead of other businesses with less reviews. It can also have that positive effect on your website rankings.
Here are a few tips to generate high-quality reviews for your brand:
i) Send your customers follow-up email after a job is complete. You can let them know the work is done and, while you’re there, ask for feedback.
ii) If the feedback is positive, send a polite request for a review with a link to your Google Business or Facebook page. Most people will leave a review if you just ask!
iii) Automate the whole process with tools like Field Promax. It has an excellent customer management feature that helps you communicate with your customers seamlessly and manage your referrals.
6. Focus on Customer Service
Advertising and social media are pieces of the marketing puzzle. But excellent customer service is by far the most effective, cost-efficient, and long-term growth strategy for any window tint business.
Great customer service can grow your business in two ways:
i) You’ll earn repeat business, which is cheaper and more valuable in the long run, because you’ve already done the hard work getting their attention and gaining their trust.
ii) Happy customers will spread the word and send personal referrals.
7. Choose the Right Equipment
Equipment is key when it comes to running a window tinting business.Make sure you invest in the best possible tools so your business can grow quickly and easily! You’ll need a good-quality shade, a reliable tinting machine, and proper safety protocols. But more importantly, you must have the best business management software to run your company smoothly.
Make marketing strategy a deliberate focus in your daily business process until it becomes second nature. When these little efforts become routine, day-by-day and week-by-week, they add up to a major marketing boost for your home window tinting business.
To achieve this goal, you will need two things, namely, a sound marketing strategy and the right resources to execute it.
When it comes to resources, having the right digital tools have become mandatory for any business today. To this end, there is no better choice than Field Promax. It is a smart, cloud-based field management software that is designed specifically for small and medium field service businesses like a home window tinting.
With this cutting-edge digital tool, you can seamlessly automate and streamline your business processes to achieve the maximum efficiency and productivity. It simplifies day-to-day tasks, including scheduling and dispatching, estimating, time-tracking, reporting and analysis, invoicing, and customer management, among others. Field Promax also offers exciting features like integrated mobile app, cloud storage, real-time GPS tracking, and QuickBooks integration. Powered by advanced technologies, you can promote your brand to offer the best-in-class service and attract more customers.
Originally Published on our website – Field Promax (Home Window Tinting Business)