Landing pages can encompass a large number of different types of pages depending on the objectives of your digital marketing strategy. While a landing page is not your home page, it is often the first entry page for a visitor.
It is the destination of most of your online marketing ads, links in emails and social networks, and frequently if it is well promoted with a good density of keywords, it is also an excellent option to position your brand on the first pages of search results. the search engines.
For this reason, it should be treated as a brand ambassador resource, a virtual spectacle that introduces your products and services to the right people.
Some mid-market businesses consider their landing pages to be more important than their home page, specifically because they see more traffic entering their site that way. Do you know what is a good conversion rate for landing pages?
The main attractive and effective feature of a landing page is that it makes an offer and gives the visitor the opportunity to accept that offer on the page.
Main Objectives of landing pages:
Your landing pages should inspire your visitors to:
- Buy products
- Provide your email
- Create connections on social networks
- Download exclusive content, such as videos or e-books.
- Register for webinars and other live materials.
- Request a free account, demo, or sample.
- Contact a sales representative or technician for information.
- Get an online quote/credit check/etc.
It is important to understand that a landing page always precedes a transaction, because that is how visitors see it, as a means to obtain a resource of interest in exchange for their time.
Even if money is not involved or the purchase is not immediate, the visitor is still asked to “buy” with two valuable resources: personal information and contact information.
A company that understands that its landing pages are always a marketing field will be on its way to creating great landing pages. These are the essential elements to achieve conversion on your Landing Pages:
The first thing they’re likely to see should immediately inspire them to keep reading. A good title should have some compelling, catchy adjectives and use action-oriented language. A key element to remember with headlines is to always be honest and consistent.
If the title promises one thing, but other elements on the page don’t match that promise, you’ll immediately drive away potential leads.
Clear value propositions
Your landing pages should always have a specific value offer. Whether you choose to use a text-centric or graphics-centric design, each page element should in some way drive the idea that your landing page offer is beneficial to the visitor.
An effective solution must be provided to a specific problem. A small amount of self-promotion is acceptable, but it’s best to keep it to a minimum as visitors want to know what you have for them. Most or all of your self-promotion will be related to how you will help them.
The more specific you can make your offer, the better, especially if you can provide data or back up your claims. Decision makers right now love numbers, and will often be influenced by them.
Of course, honesty remains a primary concern here. Do not include any data that you cannot support, whether with internal numbers or external quotes.
The shape of the buttons with which a visitor needs to interact to complete an offer on a landing page should always be among the most striking elements of the page. In general, it is a good idea to make it a different color or shape so that it stands out from the other elements.
Another great technique is to use visual design elements to guide people’s eyes into the action space. This may seem too obvious from a graphic design standpoint, but it’s very effective at increasing signups!
However, one of the essential characteristics to achieve conversion on your landing pages is to create the perfect balance between what the client is looking for and what you have to offer them.
For this, you will need to know your audience very well and master their language in such a professional way that it comes naturally to them.
At Digital Specialist, we develop each of our projects putting our clients at the center of the strategy, we help you project your products as their first option for solving their problems.